PROBLEM
The Bayer Turf & Ornamental brand was about to change but the new name hadn’t gone public yet. We needed to create a trade show booth experience that communicated the brand was as strong as ever while hinting toward the future.

SOLUTION
We developed a custom set of Bayer lawn and landscaping tarot cards, hired a professional tarot card reader to do readings in our booth and exceeded all our traffic and lead generation goals.